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    Crowdfunding Campaign

    Help Launch Nurtura — Built by Carers, for Carers

    Whether you're caring for a loved one now, have in the past, or know you will one day — you can help shape the future of care for families everywhere. Your support helps us build, test, and launch Nurtura with real families — and reach the carers who need us most.

    £1,932.99
    raised of £50,000 goal
    6
    amazing backers
    30
    days left
    3.9% funded

    Choose Your Support Level

    Choose the level that fits you best. Every bit of support matters.

    🎗️Care Hero Starter

    £2.99
    ~$4

    You understand what it means to care deeply. Help us build something that truly gets it.

    • 🔓 Beta access — try Nurtura before public launch
    • 💬 Invite to Nurtura's WhatsApp Community for Carers
    • 📬 Early updates and sneak peeks
    498 of 500 available

    💝Care Supporter

    £25
    ~$32

    You believe every small act of care matters. Help us prove support can be transformative.

    • Everything above, plus:
    • 🎁 3 months of full Nurtura access for your entire care circle
    • ❤️ Name listed (privately or publicly) in our Founding Supporter archive
    • ✍️ Contribute feedback to help shape Nurtura's development
    299 of 300 available
    Most Popular

    🌿Founding Carer

    £75
    ~$95

    You know what it's like when life hits harder than expected. Help us create support that actually matters.

    • Everything above, plus:
    • 🏷️ Founding Family digital badge
    • 🧘 6 months of full Nurtura access
    199 of 200 available

    💆Elite Care Champion

    £150
    ~$189

    You've felt the weight of responsibility. Help us build the support you wish existed.

    • Everything above, plus:
    • 👥 6 months of full Nurtura access for a friend
    • 🎁 An exclusive Nurtura Care Package, curated with comfort in mind
    150 of 150 available

    Founding Family VIP

    £350
    ~$441

    You believe care should never be a one person job. Help us prove that care can be transformative.

    • Everything above, plus:
    • 📅 1 year of full Nurtura access
    • ☕ Nurtura coffee mug — 'This mug has seen some things.'
    • 📝 Your name on our Founding Supporter Wall (or honour someone in your care journey)
    • 🧭 Early previews and votes on upcoming features
    75 of 75 available

    💼Visionary Care Leader

    £750
    ~$945

    You see the bigger picture beyond today's challenges. Help us create the future of caregiving.

    • Everything above, plus:
    • 🕊️ Lifetime access to Nurtura
    • 📣 Invite to exclusive product update calls with the Nurtura team
    40 of 40 available

    🌟Legacy Circle Founder

    £1,000+
    ~$1,260+

    You want to honor someone who shaped your understanding of what caring means.

    • Everything above, plus:
    • 🕊️ Lifetime access for your care circle + 2 lifetime memberships to gift
    • 🎟️ Entry to win the chance to design a custom Nurtura avatar in honour of someone you love
    • VIP one-on-one consultation to co-create Nurtura features that fit your family's specific care needs
    • 🏅 Recognition as a Legacy Circle Founder on our Founding Supporter Wall
    Unlimited availability

    Why We're Building Nurtura

    Caring for a loved one is one of life's most challenging yet rewarding experiences. Whether you're caring for ageing parents, managing a household, or supporting family members with special needs, the emotional and logistical complexity can be overwhelming.

    That's why we're building Nurtura - an AI companion that understands your unique family dynamics and provides personalised support when you need it most. Nurtura learns your family's routines, preferences, and challenges to offer meaningful assistance that actually helps.

    Your support will help us:

    • Develop advanced AI that understands family caregiving contexts
    • Build secure, private infrastructure that protects your family's data
    • Create an intuitive interface that works for all family members
    • Establish partnerships with healthcare and social service providers
    • Launch with a community of founding families who help shape our product

    Why Nurtura?

    Built by Carers

    We understand because we've been there. Nurtura isn't built by tech bros - it's built by people who know what caring really means.

    Hyperpersonalised Support

    Nurtura learns your family's unique patterns, preferences, and needs. It understands Dad's medication schedule, Mum's good days and tough ones, and how your family communicates. No generic advice - just support that fits your specific situation, your relationships, and your care reality.

    Privacy-First

    Your family's information stays yours. No data mining, no selling your stories. Just support when you need it most.

    Recent Supporters

    Ana
    Care Supporter • £25
    August 8, 2025
    Valerie
    Founding Carer • £75
    August 8, 2025
    Tapoka
    Care Hero Starter • £2.99
    August 8, 2025